🔴 Inside the weird micro-economies of Planner Consumerism
7,335 views Streamed 3 years ago
Inside my most recent hyper-fixation: the Cult of Planners. Even more specifically, hobonichi planners. People obsessed with planners have formed extensive international communities online, and lots of interesting small (mostly home-based) businesses have popped up within these ecosystems: sticker shops and subscription plans, importer/exporters for foreign planner brands, makes of duplicates of planners and planner accessories, micro-influencers called "PR girls" for sticker shops, and even resellers of washi tape. We'll talk about what this world is like. In today's Talking Dough and Eating Donuts, we cover the hobonichi "cult", plus a few other types of planner "cults" (Erin Condren, Midori, Filofax, Jibun Techo) and more about the consumerism of planners. I made a planner instagram finally! https://www.instagram.com/planomalily/ Timestamps 00:00 Intro 04:00 Outfit Talk 04:50 Two Planners a Year 05:50 Passion Planner 10:30 Getting rid of old planners/journals 16:02 Planner History 17:30 Planner Facebook Groups 21:30 Resale Values 22:09 Planner Youtube 24:17 Michaels Resell 26:54 Niche vs Bigbox 28:00 Happy Planner Business Strategy 31:00 Planner Stickers 33:08 Planner Instagram 33:50 Planner Youtube Styles 34:40 Economics of Small Youtube Channels 35:10 Planner Trends and "the cup" 36:14 Sticker Shop Etsy Economics 39:10 PR team for sticker shops 41:05 Why Sticker Shops aren't MLMs 45:06 Micro-influencers in Planners 48:38 Hobonichi "Cult" 53:04 Donut: Buffalo Bleu Vegan 56:19 Japan Planner Haul from 2019 58:08 Jibun Techo 01:00:00 Mark's Edit Planner 01:00:44 Mossery Twinbook Planner 01:03:30 Hobonichi Marketing 01:06:00 Hobonichi Cover Prices 01:08:00 Hobonich Costs + Accessories 01:10:00 Tomoe River Paper + Ripping 01:11:00 Comments + Resale Values 01:13:11 I Want a Hobonichi Cousin 01:14:00 Social Media/ Planner Cults 01:16:56 Slingshot Anarchist Planner 01:18:00 Floof of the Week: Pumpkin 01:20:30 Lily shops for hobonichi covers 01:13:00 Mossery Weekly Planner (Littleotsu.com) 01:24:00 midori feel the length of the day planner 01:25:00 Should Lily get a Hobonichi? 01:31:00 Binders Too Big 01:33:00 No Weekly View 01:35:30 Jibun Days 01:39:00 Lily Shops for Planners 01:44:10 Cult vs Big Box Planners 01:46:00 Erin Condren Cult + Controversy 01:48:00 Comments/Outro Rainbowholic’s Hobonibi 2022 shopping guide and spreadsheet: https://www.youtube.com/watch?v=Fywlz... Amanda “My first ever hobonichi” purchase: https://www.youtube.com/watch?v=yXHak... My Google Savings Sheet You Can Use: https://docs.google.com/spreadsheets/... Oh My Dollar!, My Radio Show: https://open.spotify.com/show/1Wl8xzB... Support my work, get cat stickers: https://patreon.com/ohmydollar My Twitter: http://www.twitter.com/anomalily/ My Instagram: http://www.instagram.com/anomalily/ My Shop + Book (cats explaining purrsonal finance): https://shop.ohmydollar.com/ Everything I make: http://www.anomalily.net Graphics: Cat loop: https://lottiefiles.com/evgenymarinin Music: Artlist.io Tags: hobonichi planner consumerism techo jibun techo passion planner stickers weekly kit

Shorts